Virtual Staff Writer

...Someone who can take what you want written and run with it without handholding? Someone you can engage fractionally at a fraction of the cost?

After 30+ years as a channel executive, Howard M. Cohen has been creating compelling content for and about the IT channel. You’ve seen his writing in popular IT magazines like Information Week, eWeek, Channel Futures, Channel Insider, and others. It’s likely you’ve read custom content from industry vendors written by HMC. He blogs regularly for a variety of channel MSPs, MSSPs, SIs, Manufacturers, Software Developers, Distributors, Service Providers and more. He can be seen regularly presenting webinars for a wide variety of industry vendors. 

HMC managed Sales, Marketing, and Business Development for half his career and so brings knowledge of the customer, the market, the products, the services, and the dynamics of how the business works. The other half was spent managing Technical, Professional, and Managed Services, including one of the earliest MSPs, so he brings technical acumen, and a deep understanding of the importance of each technology’s value proposition. Engineers and Executives alike enjoy having HMC ghost write for them because he understands what they’re saying to him.  

Need help creating engaging and shareable content for your social media accounts? Howard M. Cohen - Creator of Compelling Content - Senior Resultant can help you develop a content strategy that will increase your online presence and attract new customers. Contact us now!

After more than 40 years as a proud member of the channel community, HMC has long-term relationships with a vast variety of people from all corners of the channel. This makes it easy for him to obtain whatever answers he needs to better inform whatever he writes for you. Whether you need white papers, solution briefs, case studies, newsletters, customer success stories, press releases, talent profiles, marketing and sales emails, blogposts, ghostwritten articles for submission to industry publications and much more, turn to HMC to create crisp, compelling content. And when you engage HMC as your Virtual Staff Writer, you pay one monthly fee for whatever you need, when you need it!  

When you engage HMC to produce your case studies you benefit from four decades of IT channel executive experience combined with recognized compelling content quality. When HMC interviews your experts and your customers, he knows how to turn whatever they share into something your targeted readers will really enjoy and appreciate. He knows the business, the customers, the technologies, and can keep up with your most sophisticated technologists. He is a creator of compelling content that will compel your customers to keep coming back for more and more.