About HMC

Senior Resultant Howard M. Cohen is a 35+ year executive veteran of the Information Technology industry, an authorized CompTIA instructor, and a regular contributor to many IT industry publications. 

After 35 years as an IT industry executive, Howard has been writing for and about the channel since 2009.

He has served on many vendor advisory panels including the Apple, Compaq, HP, IBM, and NEC Service Advisory Councils. He has also served on the Ingram Micro Service Network board and as a U.S. Board member of the International Association of Microsoft Channel Partners. 

Howard is a well-known frequent speaker at IT industry events including Microsoft’s WorldWide Partner Conference (now Inspire), Citrix Synergy/Summit, ConnectWise IT Nation, ChannelPro Forums, Cloud Partners Summit, MicroCorp One-On-One, and CompTIA ChannelCon. 

Howard refers to himself as a “Senior Resultant” because he has always understood that we are all measured only by our results. Connect with Howard at hmc@hmcwritenow.com and review his portfolio at www.authory.com/howardmcohen. 

Compelling Content is expressly written to move readers to become customers and accelerate their progress toward a decision to buy. 

As a creator of Compelling Content for and about IT and Telecom channel companies, I bring over 35 years of executive experience selling, marketing, managing, consulting, and strategizing for some of the best companies in our industry. 

In 2009 I was inspired to fulfill a lifelong dream and become a writer, presenter, and advisor to many channel partners, ISVs, MSPs, CSPs, manufacturers, distributors and more. My experience translates into several important values for my clients:

• A deep understanding of how the channel works, how to leverage it far more effectively, and how to craft partnerships and partner programs that promote tremendous success

• Breadth of experience enabling my ability to advise clients on how to improve everything from business development to service methodologies and more.

• A tremendous network of industry friends built up over decades that today serve as extraordinary expert sources, and clients! In my work with CompTIA, IAMCP, VTN, and other industry associations I have become well known as an enthusiastic “connector” to help friends create success together

• Extensive knowledge and experience conveying the value of many technologies without significant “hand-holding” from client SMEs. Give me a tech topic and I’ll return compelling content that gets it sold

• Recognized ability to create content that encourages readers to take specific action to move further along the sales process faster

• Years of success presenting strategic technology topics to large live audiences and online webinar participants

• An abiding commitment to maintaining my reputation for honesty, integrity, and devotion to service.

I write on wide-ranging tech topics including cloud, big data, IoT, cognitive and AI, security, Open Source, software-defined-everything, storage, integration, appdev, blockchain, mobility, you name it. Clients have also called upon me to write about leadership, management, motivation, and much more.

Many of the largest manufacturers, software developers, distributors, and service organizations leverage my skills to take their most important strategic thinking and help crystallize and clarify it for their diverse audiences. So do many smaller firms and practices. I always customize my style to accurately reflect the voice and the thinking of my client.

There are more modalities and methods available to communicators than there have ever been before. Developing a superior strategy for making the message move is part of every project, every assignment I take on. Content may be King, but content is useless if it isn’t widely read.

From the earliest days of my career I developed an allergy to the term “consultant.” Too many people simply adopted that title for it to hold any credibility.

When it came time for me to leave an active role in channel companies, I chose to take the title “Senior Resultant.” The first word because I’m old enough to warrant it. The second word because the incredible mentors I have been fortunate enough to have taught me that the only metric is results. Some say “results speak louder,” but for me results are the only thing that speaks. I write to increase client success.

The best evidence of my ability is all gathered in my portfolio by clicking the button below. There you can filter down to specific publications and companies I have written for, or search on any topic. I hope you’ll see fit to subscribe to updates and let me know how I can help improve your results and increase your success.