To Partner... Thru Partner

Your channel partners need your help marketing. But today they need to effectively market their services wrapped around your products, which in turn helps you sell your products. HMC helps you help!

The best possible partners for your products may no longer sell products at all, preferring to have a procurement partner carry the credit and encumber the logistics costs. To enlist these non-transacting top quality partners you need to convey a value proposition that has you helping them market their own services and what they can do for their customers by implementing and managing your products for them. That’s what partners need most now.  

Nobody knows your products better than you do. You live and breathe the features, functions, benefits, and most importantly the value customers can receive when your products are properly prepared and deployed. You help your partners compel their customers to consider your products when you help them message that value most impactfully. When you create compelling content for them and keep it easy to add their own value proposition to the mix, you provide the best possible, most effective collateral your partners have ever used. 

Let HMC create the compelling content that convince quality partners to join your program. Then work with him to create the compelling content they customize to their own practices and send to their customers to convince them to engage that partner’s services to bring out all the value your products have to offer.

When you engage HMC to produce your case studies you benefit from four decades of IT channel executive experience combined with recognized compelling content quality. When HMC interviews your experts and your customers, he knows how to turn whatever they share into something your targeted readers will really enjoy and appreciate. He knows the business, the customers, the technologies, and can keep up with your most sophisticated technologists. He is a creator of compelling content that will compel your customers to keep coming back for more and more.