Making Your Case with Case Studies

Case Studies tell prospects what you’ve done for other customers, what value you’ve brought them, assuring them they can enjoy the same value by engaging you! 

Whether you call them case studies or customer success stories, they tell those who are considering engaging you all about the great work you’ve done for similar customers. What their challenges were. How you addressed and conquered those challenges. How your work improved customers’ processes, procedures, and profits. They make no promises. Instead, they simply report great results that the reader, too, can enjoy! 

Great stories can be applied in so many ways. Salespeople send them to prospective customers as a follow-up to a phone call or meeting, or as a takeaway from a tradeshow or webinar. Many publish them in a special section of their website where visitors peruse them at leisure. Many industry publications welcome guest content, especially when the news is so very good. Incorporate them into presentations. Feature them in proposals. Your imagination sets the limit! It’s always easier to use good news effectively. 

The best case studies capture many perspectives, combining them to paint a complete picture. 

We start by interviewing the members of your team who have been most deeply involved with the customer we’re studying and the projects we’re highlighting. From them we learn much about what the project was, why the customer needed the work done, and how your organization approached resolving the challenge.

Then we interview the customer to learn about their experience working with you, learning their perspective on your professionalism, your process, and the results you obtained for them. Customer input into a case study adds more color, more life, more energy than anything else can. We close with their observations on what improvements were obtained, and what the return on their investment in your services was. 

When you engage HMC to produce your case studies you benefit from four decades of IT channel executive experience combined with recognized compelling content quality. When HMC interviews your experts and your customers, he knows how to turn whatever they share into something your targeted readers will really enjoy and appreciate. He knows the business, the customers, the technologies, and can keep up with your most sophisticated technologists. He is a creator of compelling content that will compel your customers to keep coming back for more and more.