Blog What You Do... Do What You Blog!

The purpose of a blog is to build your community of followers by developing an always-growing readership that, one-by-one, converts into customers! 

Ultimately, your blog should be about your customers, and what value you bring to them. Your customers invest in you, in your abilities, your know-how, your experience. When you share that in your blog, your customers get a real taste of what they can expect when they engage you! That’s exactly what you want, but you must be careful to keep the content valuable to them, and interesting to read. 

By blogging information your readers find useful. Content they learn something from, something useful and immediately applicable. Something they enjoy so much they’ll come back for more week after week. If your blog content is good enough, they’ll recommend it to their friends! (You can gently encourage them to do that…)

You must be sure to keep your blog postings constant and consistent! Post at the same time on the same day every week so your readers get used to checking your blog for new content regularly! 

News and announcements should have their own separate space. Never include them in your blog. Why? Because that’s not the kind of content readers will find useful to them. As soon as they find that kind of content, they’ll stop coming back. You’ll lose the reader, and the chance to convert them into a customer.

Also, don’t just source content from other publications. That’s not about you or your customer. Many “marketers” will offer you an inexpensive blogging program, but the content they sell you is the same content they sell to every one of your competitors. It’s not about your customers. It’s not about you. It’s not going to get any reader excited about working with you. It’s a total waste of time and money. 

Engage Howard M. Cohen (HMC) to produce the content. With four decades of IT channel executive experience, when HMC interviews your best experts, he knows how to turn whatever they share into something your targeted readers will really enjoy and appreciate. He knows the business, the customers, the technologies, and can keep up with your most sophisticated technologists. He is a creator of compelling content that will compel your customers to keep coming back for more and more. 

HMC works with you and your team to develop compelling topics, then learns about your approach and your attitude toward the technologies and best practices that make you you. Each week you’ll have a new blog to post and socialize across the network to wherever your potential customers may be reading.